Stimulating Creativity

The New York Times summarizes recent work by Northwestern University neuroscientists on creativity, showing that “people were more likely to solve word puzzles with sudden insight when they were amused, having just seen a short comedy routine.” Perhaps entrepreneurs should take more time out for games, entertainment, or other distractions: “The very idea of doing a crossword or a Sudoku puzzle typically shifts the brain into an open, playful state that is itself a pleasing escape” — leading to more creative solutions to problems.

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