Entrepreneurship as Effectuation

Congratulations to Saras Sarasvathy, whose new book on “effectual thinking” made the cover of Inc. Magazine. It was a pleasure hosting Saras here at the McQuinn Center in 2009 for a paper and presentation on effectuation, a model of entrepreneurial thinking that emphasizes control of resources at hand, under Knightian uncertainty, with ambiguous goals and and an unpredictable future.


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