The Entrepreneurs’ Princess
May 3, 2011 Leave a comment
Did you catch John Berlau’s piece in Thursday’s WSJ? “Some have asked if Kate will be a ‘people’s princess,’ in the mold of Prince William’s late mother, Diana. But Kate and her family actually embody a noble, if relatively modern, tradition of their own, a tradition of bettering oneself and one’s family while improving the lot of society at the same time. The tradition that Kate and her parents and siblings embody so well is that of entrepreneurship.” The Middletons, of course, are entrepreneurs, founders of Party Pieces, a leading online provider of kids’ party stuff. Does the tale sound familiar?
When Kate was five, her mother, like many aspiring entrepreneurs, saw a niche that could be filled to help others in her situation. As described on the website of the family business, PartyPieces.co.uk, “Carole Middleton founded Party Pieces in 1987 after finding it difficult to source fun, simple party products for her children’s parties.”
Somewhat like successful American firms from Microsoft to Google that had their beginnings in residential garages, Party Pieces started out in a shed in the Middletons’ garden. There, mail orders were taken for boxes with pre-selected party favors to fit a certain theme.
The Middleton’s business really took off with the advent of the Internet, and today, one can go on the web site and order plates, cups and napkins themed from Barbie to the Transformers. If one of the royal duties is to ensure the happiness of subjects, Kate’s family has given her a head start by bringing joy to so many British parents and children.