Bradbury on Bricolage

You probably heard that American author Ray Bradbury died yesterday at age 91. One of Bradbury’s most frequently quoted lines is this: “First you jump off the cliff and you build wings on the way down.” (I haven’t been able to track down a source, and versions of this quote are attributed to other writers as well; anybody know the original?) It’s a pithy summary of bricolage as that term is used in the entrepreneurship literature — the idea that entrepreneurs often make best use of the resources at hand, rather than seek to acquire the resources needed to achieve specific goals. Another Bradbury quote (again, I have no source, so it might be apocryphal) — “I don’t try to describe the future. I try to prevent it” — sounds like Alvarez and Barney’s notion of creation opportunities, as opposed to discovery opportunities. In any case, Bradbury was a great writer; may he RIP.


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